Tudo Orna em 17 de outubro de 2014
Prada strengthens its presence in São Paulo, Brazil, with a new space inside the prestigious Cidade Jardim mall.
The new store, designed by architect Roberto Baciocchi, covers a total area of 415 square metres on a single level and houses the men’s and women’s ready-to-wear, bags, accessories and footwear collections.
The façade, clad in black Marquina marble and framed by polished steel profiles, is characterised by a rigorous geometric composition, at the heart of which is the elegant main entrance flanked by curved windows.
The interior comprises two large spaces displaying the women’s bags and accessories collections and the men’s travel and leather goods collections and featuring the signature black-and-white marble chequered flooring – a legacy of Prada’s historic identity – and black marble-clad walls. Furnishings with slim steel and crystal structures and display counters with coloured saffiano leather detailing complete the setting.
The areas dedicated to the men’s and women’s collections are characterised by different settings and connected by common spaces.
The area dedicated to women weaves through a succession of rooms defined by green fabric-clad walls with steel-framed display niches and plexiglass display stands that, together with the green velvet sofas and light geometric-shaped display counters, create an elegant atmosphere.
The space dedicated to men wields masculine materials and finishes: ebony floorboards and walls, palladium metal display cases, rigorous display counters and light terracotta-coloured leather sofas.